Lets be honest, when it comes to watching live internet TV shows on the internet, there is really only one choice and that is Hulu. They became so pop not just because of the top choice subject field, but also thanks to its big advertizing crusade during the Super Bowl which saw a 33% jump in viewing audience.

Now, Fancast owned by telegraph heavyweight Comcast, wants everyone to know that they are here too. So they have launched a nationwide advertising campaign which is known by the name of ‘See It For Yourself’.
The website Fancast shows tv streams of hit shows including CSI Miami, Gilligan’s Island and NCIS amongst over 10000 hours of tv shows and movie streams. Aggregating content from NBC and Fox networks amongst many.

 Fancast is a major component of Comcast’s digital strategy, and is the platform for its “TV Everywhere” project which is start out to hit top gear in the promotion stakes. It looks like the online tv wars are hotting up. Over to you Hulu.
 

The greed of the internet TV companies rears its ugly head yet again, this time a chief executive of a TV production society says iPlayer viewers should have to pay “micro defrayments” for using the BBC’s catch up TV service.
Lorraine Heggessey of Talkback Thames made the startling announcement at a BBC event this week.

This thought process is a hot subject now crossways the world with Hulu dabbling with pay tv and Youtube appear at a pay per view fashion model as well.

“The cost of the BBC iPlayer is covered by the licence fee, so UK users have already paid for this service,” said a interpreter.

 “The BBC never thinking it was appropriate to give away DVDs, so why should catch up tv be free?” he said.
“Traditionally, licence fee payers have paid for entree on a TV set – and only for the first transmission.”
 

Mr Hewlett believes that a payment model similar to that operated by iTunes and Amazon would be an appropriate technical solution.
“The technology now exists that can make payment straightforward. Once you have your bill you tell it to buy, it’s easy and in scent quite attractive. At iTunes prices, I would pay.”

The tv execs dont seem to realise that itunes is a success because people are unforced to pay a pocket-size fee because people have always paid for music. An episode of last nights soap opera is a different kettle of fish and noone is going to fork out for this kind of dross.